Where They Started
12 years of affiliate marketing experience prior to this; also CEO/co-founder of Syllaby (an AI video generation/scheduling tool)
Started with the common entry point (Amazon affiliate, one-time commissions) before shifting focus entirely to recurring-commission software/SaaS affiliate programs
Built credibility as a content creator in the AI/software-tools niche, which became the foundation for promoting affiliate offers
What They Did Daily/Weekly
Posts roughly 20 times a day on Facebook, rotating in affiliate CTAs from a saved doc of call-to-action snippets
Drops affiliate links/CTAs in comment sections of his own posts — even unrelated posts — as a low-effort exposure tactic
Creates short-form video content with verbal/on-screen CTAs ("comment the word X") to trigger ManyChat automations
Repurposes/reposts his own best-performing videos every 30–90 days instead of only creating new content
Sends out a newsletter three times a week via Beehiiv, embedding affiliate links in a recurring "AI Tools of the Week" section
Actively engages in his own Syllaby Facebook community, answering prospective users' questions with his affiliate link
What Was Slowly Built
ManyChat automations that auto-DM affiliate links to anyone commenting a trigger word on Instagram/Facebook posts
A Beehiiv email funnel: lead magnet (free AI tools list) → email capture → Beehiiv "Boost" program (paid newsletter cross-promotion) → newsletter ad network revenue
A reciprocal referral network with other creators (Renee, Brad, Awa, Ali) cross-recommending each other's newsletters on Beehiiv
A LinkedIn newsletter that auto-grows from his LinkedIn following and repurposes the same Beehiiv content
A network of faceless YouTube/social channels (built partly using his own Syllaby tool) that funnel traffic back to affiliate links automatically
A standing list of ~60 affiliate programs/links he funnels traffic into via a centralized link page
Where It Is Now
Personally earns $30,000–$40,000/month in recurring affiliate income, largely passive
Beehiiv alone has generated about $8,138 total (Boost program ~$5,200, ad network ~$2,800)
LinkedIn newsletter gained 516 new subscribers in the last 7 days; 4 million LinkedIn impressions in the last 90 days
One ManyChat/Instagram automation alone drove 2,700 people to his website
Largely automated: content scheduling, comment-to-DM funnels, and cross-promotion run without daily manual work; his main manual input is creating the underlying video/post content
Tools They Used
Amazon Affiliates — entry-level, one-time-commission affiliate program (mentioned as a contrast case)
First Promoter — affiliate program back-end/dashboard (used by Syllaby and others)
Rewardful, Impact.com — other affiliate management platforms mentioned
ManyChat — automates Instagram/Facebook comment-to-DM delivery of affiliate links
Beehiiv — email newsletter platform; used for list-building, the Boost program, and the ad network
LinkedIn Newsletter — repurposes Beehiiv content to a second, auto-growing subscriber base
Syllaby — his own AI video tool, used to mass-produce and auto-publish affiliate-promoting video content
Replit — example of a tool with its own affiliate/referral program (earned him $160 in credits)
By the Numbers
12 years — years doing affiliate marketing
$30,000–$40,000 — his current monthly recurring affiliate income
20 — posts per day on Facebook
60 — number of tools/programs he is actively an affiliate for
156 — comments triggering one ManyChat automation; 80 clicks generated (51% click-through rate)
2,700 — people driven to his website via one Instagram ManyChat automation
20,000–600,000 — views generated by reposting older videos
$5,200 — earned from Beehiiv's Boost program
$2,800 — earned from Beehiiv's newsletter ad network
$8,138 — total earned through Beehiiv (Boost + ad network combined)
3,300 / 4,800 / 7,000 / 7,700 — emails driven to his list by each of his four reciprocal newsletter-referral partners
516 — new LinkedIn newsletter subscribers in the last 7 days
4,000,000 — LinkedIn impressions in the last 90 days
5,467 — emails sent via his LinkedIn newsletter; 20% open rate
81,000 — monthly views on one of his faceless YouTube channels